Carhartt WIP x Trojan

For Fall/Winter 2018, Carhartt WIP has collaborated with the iconic UK-based record label, Trojan.

Founded in 1968, Trojan Records is a label dedicated to ska, reggae and dub music. Taking its name from the so-called “Trojan Truck,” which was the sound system used in Jamaica by the seminal DJ and producer Duke Reid, the label has also released music by the likes of Tony Tribe, Lee Perry’s Upset- ters, Bob and Marcia, and Desmond Dekker.

Since launching in 2015, Chicago-based collective Boot Boyz have turned fanboying into an art. Bringing together found imagery and archive ephemera, the group produce merch that pays tribute to their heroes and influences. This has seen Boot Boyz create t-shirts, featuring references to the work of artist Jenny Holzer, defunct zines dedicated to Chicago house, and Bauhaus archi- tecture. For Carhartt WIP’s collaboration with Trojan Records, Boot Boyz were given access to the record label’s graphic archive, creating a series of t-shirts in their own signature DIY style.

*** Release Oct 4th – 5pm – instore / Oct 6th online ***

*** Instore Session with Puplic Possession Oct 4th – 5pm – drinks included ***